Social Media Cheat Sheet 2014 – Which site is best for your business?

Social media has become such an important part of marketing your product or service on the internet, that companies and individuals can no longer afford to ignore it. More and more people are abandoning the standard model of searching for products on search engines, and looking for their interests on their social media website of choice. To stay competitive and keep the upper hand, designers of social media sites have had to diversify and cater to niche audiences. With this kind of diversity, which one is right for your business?

Social Media Cheat Sheet 2014

I have created a Social Media Cheat Sheet 2014 displayed below. This cheat sheet focuses on 8 of the largest social media sites on the internet and the niche audiences they cater to.

Social Media Cheat Sheet 2014

Facebook

Description
– Currently the largest social media network where users interact by posting text, photos and videos and can private message other members or set up groups.
Benefits
– Great site to get exposure to your brand and drive social interaction. It allows your company to position your brand on relevant pages.
Limitations
– Facebook is not SEO friendly; all links are “no follow” for search engines.

Twitter

Description
– A micro-blogging service that enables users to send text based posts up to 140 characters and attach photos and videos to their posts
Benefits
– Twitter has increasingly become the go-to place for customer service. It allows for quick response to customer inquiries, monitoring and management of conversations.
Limitations
– Because of the frequency of messages allowed on Twitter, there must be a balance between effective messaging and spam. Links are “no follow” from search engines.

Google+

Description
– This is the social media network set up by Google. It is the second largest network that offers profiles, status updates, circles and hangouts. It is deeply integrated into other Google services.
Benefits
– Google Plus provides deep integration with all other Google sites and services. Easy way to interact with clients, customers and other Google Plus users.
Limitations
– Administrator features are limited and business owners might find that their clients have no presence on Google Plus.

Youtube

Description
– The largest video sharing social network where people upload their user-generated content. This site is great for video blogs and allows for comments and interactions.
Benefits
– A great site to build your brand by uploading videos and tutorials. It’s also a great way to interact with people through video comments.
Limitations
– Difficult to redirect traffic back to the website through the videos, and Youtube does not link to your website pages if you embed the videos.

LinkedIn

Description
– LinkedIn is a social media network mainly used for professional networking. It’s great for personal branding, and becomes dynamic if employees build pages that complement the company.
Benefits
– It provides very high search engine ranking; typically results show on the first page of search results for an individual name or business.
Limitations
– Not very high in traffic generation and still pretty new and unproven in the social media world. It is not as consistent as the other big sites, but continues to grow and improve.

Pinterest

Description
– Pinterest is a popular image sharing website that allows users to set up “boards” and “pin” images to their boards. Users are linked to the website that posted the image.
Benefits
– LinkedIn is a great way for brands to link back to their content by using effective keywords and hashtags to make photos searchable.
Limitations
– Businesses can’t message, engage or interact with users. Also, pins from other websites will link back to the source of the image.

Tumblr

Description
– A micro-blog and social network that allows users to post text, images and video. Very popular among teenagers, this site allows sharing and re-blogging of posts.
Benefits
– Recently purchased by Yahoo, its growth and reach has improved dramatically. The ability to ask and answer user questions is great for communication.
Limitations
– At this time there is still little improvement in the amount of traffic the site directs to websites. Most of the traffic, sharing and conversations remain on the site itself.

Digg

Description
– A social media news website that allows people to submit stories. Users can interact with the news stories by voting them up or down.
Benefits
– Gives brands the opportunity of a large amount of exposure through interesting articles posted about your company. Potential for high amount of viewers to posts and articles.
Limitations
– There is not customer interaction on the site, so it is important to redirect traffic to your blog or other place that will allow for engagement and interaction.

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Kenny Withers

I am a blogger, strategist and speaker who works with companies to optimize their online personal and company presence, brand, internet marketing and social media marketing. This blog covers topics related to Social Media, Digital Marketing, Blogging, Twitter, Facebook, YouTube, LinkedIn, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Brand Marketing, and Content Marketing.

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7 Responses

  1. Junior Encarnacion says:

    You share interesting things here. I think that your blog can go viral easily, thanks for the good blog.

  2. George Cantor says:

    This is a topic which is close to my heart… Take care!

  3. Eric Belbin says:

    It seems like there are so many social media sites out there you have to be a genius to get them all right. But you can never be the best at everything. A leopard can’t change its spots and all that. Thanks for the cheat sheet, I will use this going forward, and add your RSS feed to my list.

  4. Corey Bates says:

    This is a great piece of information. I imagine with new social media sites constantly competing with each other, it won’t be long before there are other players in the field.

  5. Malinda Doll says:

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  6. Julia Soileau says:

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