The 36 rules of Social Media Marketing
When I was in a marketing class in college, I remember the instructor telling the class about 3 unbreakable rules of marketing: focus, focus and focus. Although this one rule, repeated over and over for emphasis, is indeed the cornerstone of any successful venture, when it comes to the world of social media marketing there is lot more involved. Below is a well illustrated infographic showing 36 rules of social media marketing and explores what it takes to be fully engaged with your target audience.
Below the infographic, I have placed the 36 rules of social media marketing in words for ease of reading.
1. If all you do is respond to complaints, that’s all people will send you.
2.Stop and ask, would an actual person talk that way.
3. Everyone that says they don’t want to be marketed to,really,they just don’t want to be talked down to.
4.The cosumer is out for themself, not for you.
5.As montemtizing attempts go up, consumer experience goes down.
6.Don’t try to be clever, be clever.
7.Social is 24/7, not a one-time stunt.
8.Always write back.
9.Have and ROI,Have and ROI,Have and ROI.
10.Peopel would rather talk to Comcast Melissa than Comcast.
11.Solve promblems for people who talk about you,even if they don’t address you.
12.Not everything will work, and that’s fine.
13.Embrace negative content about your content.
14.Everyone’s an influencer.
15.If fans distribute your content without your permission, offer to help.
16.It’s O.K to drive people to your site instead of Facebook’s.
17.Update your page or delete it.
18.Don’t make people do X,Y then Z. Stick with X.
19.Last year: pump out content, This year: optimize content.
20.Become BFFS with your Facebook reps.
21.Social Media doesn’t exist in a vacuum. Make traditional media and social work together.
22.Desktop is conquered territory. Mobile is the battlefield.
23.If you don’t see financial results, you wasted your money.
24.People fight for their privacy.
25.The only way to scale word of mouth: Paid advertising.
26.Have a crisis plan.
27.Don’t use ads to prop up boring content. Use ads accelerate successful content.
28.Forget indivuals, you’re creating content that encourages groups to form.
29.People don’t want to shop when they socialize.
30.Contests and sweepstakes are fine,if you want to encourage short relationships.
31.People care what you had for breakfast, if you’re a food brand.
33.Your fans own your brand.
34.If you’re bored with social media, it’s because you’re trying to get more value than you create.
35.Think past the vanity metrics like followers.
36.It’s an organism not a process.