3 tips for leveraging online customer reviews
If you are selling a product or service online then you already know how challenging it is to generate good feedback from your customers.It is proven that a customer is more likely to make a review of your product or service if they have had a negative experience verses a positive one. But how can you get product reviews, and use those reviews for your benefit? Below I will discuss 3 tips for leveraging online customer reviews.
1. Pay attention to the review
I know this sounds like common sense, but are you actually listening to what your customers are saying? Also, are you listening to what they are not saying? Both of these actions are a great way to learn from your customers as well as respond to their needs. It will be natural to want to remove negative reviews but your consumers want to be able to trust your reviews, so having both is key. Monitoring also allows you to be able to respond to a problem and help your consumers through an issue in a quicker fashion and create a more positive relationship. Additionally, reviews give you the ability to look for opportunities and may lead to adjustments resulting in a better product or service for the consumer.
2. Promote your product through reviews
Sharing your product reviews is very important for promoting your products or services. How can you share them with your customers and prospects? The answer is to put the reviews where consumers can see them. Whether it’s your your website, marketing materials, or social media, visibility is key. However, when moving the review from its original platform, be careful not edit what was said. Protecting the original statement keeps the review honest and saves your brand from potential legal issues. It is vital that you are not paying for positive reviews or skewing existing positive reviews in your favor.
3. Increase the number of reviews
What if you don’t have any reviews? A great way to establish that you are running a legitimate business with great products is to ask your customers for reviews. People tend to trust each other and believe it when others say that a certain product is great. In fact, more consumers trust reviews of other people on your website over slick marketing copy. Research shows that ratings and reviews are the second most important feature on an eCommerce site and 71% of customers agree that reviews make them more comfortable that they are buying the right product. It’s also a good idea to link the reviews to the reviewers on Twitter or Facebook profiles. A tweet or post from a Twitter or Facebook fan will lend credibility to your brand, more than an anonymous post ever could.
Following these 3 tips for leveraging online customer reviews can be a very powerful eCommerce tool and lead to better sales. Listening to your customer is also crucial for creating dynamic content for your website, blog or email campaign.