Email marketing – Critical for selling online

In the world of online marketing, using your Facebook page and Twitter to drive traffic to your e-commerce site is enough right? Who needs to send out emails anymore to promote your products or announce specials?
You do. In a recent article by Wired magazine, the importance of using email marketing is discussed and why social media marketing alone is not enough. Among the facts that the article mentions are that:

  • Online retailers have quadrupled the rate of customers acquired through email.
  • Facebook barely registers as a way to make a sale.
  • The small percentage of people who do connect and buy over Facebook has stayed flat.
  • Twitter doesn’t register at all as a source of online sales.
  • Email customers were nearly 11 percent more valuable than social media for online sales.

Please follow the article below to read more interesting facts about using email marketing versus social media marketing:

http://www.wired.com/business/2013/07/email-crushing-twitter-facebook/

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Kenny Withers

I am a blogger, strategist and speaker who works with companies to optimize their online personal and company presence, brand, internet marketing and social media marketing. This blog covers topics related to Social Media, Digital Marketing, Blogging, Twitter, Facebook, YouTube, LinkedIn, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Brand Marketing, and Content Marketing.

4 Responses

  1. Kevin Elphinstone says:

    What is the email service that you suggest we use for our Email Marketing? I’ve heard of several good ones out there, but thought you might give us some advice.

  2. Leesa Kuehner says:

    It’s amazing how email is still a useful tool for marketing your services to people and businesses.

  3. The problem with email marketing is spam. You have to be pretty good at writing newsletters to catch peoples attention and not end up in the trash.

  4. Veda Kallas says:

    Hello, I enjoyed reading all of your article posts. I like to write a little comment to support you.