Facebook Milestone – 1 billion users
Facebook announced this week that that they have reached a significant milestone; they now have 1 billion active users on their social media platform. This is an important milestone because it doubles the active users of only two years ago, 500 million users in 2010, and is a jump tenfold of only four years ago. To put this in perspective, this number amounts to almost half of the worlds 2.5 billion connected internet users. Facebook has also published a few other interesting facts about their site:
- Roughly 80 percent of Facebook users live outside of the U.S. and Canada
- Daily, more than 300 million photos are uploaded to Facebook
- More than 600 million users view the site on their mobile devices
Below is a graph that shows the growth of Facebook since 2004:
Along with their user growth, Facebook has admitted that currently, only 23 percent of their revenue comes from mobile advertising, so it remains to be seen how they will address this in the future. Mobile usage is increasing exponentially and soon more people will browse websites and social media on their devices. Below I have added a graph that shows the growth of Facebook’s mobile ad revenue compared to it’s traditional desktop ad revenue:
Facebook has started to reach a saturation point in the US, but has become increasingly popular outside of the US. It will be interesting to see how long Facebook can remain the king of social media with sites like Google+ on it’s heels.