Why Blogging is the ultimate website marketing tool – Infographic

Blogs are a powerful way for businesses to reach and interact with potential customers. Blog marketing is an educational based marketing where you share your opinions, your expertise and your advice. Creating dynamic, engaging and useful content is key to having a popular blog.

If you want to get found online, a business blog is a great way to produce ongoing, fresh and remarkable content to improve your search engine rankings. By maintaining a blog, you can develop thought leadership and engage with your customers, all the while generating valuable leads with the goal of increasing sales.

In the early days of business blogging it was easy to simply stringing together a few words and pepper that content with keywords. However, as more and more marketers start to blog, the competition per industry gets even tougher. Because of this, companies that embrace quality content and cultivate a great content brand will be viewed as more credible and authoritative, while companies who fail at content quality will suffer.

The folks over at SkyBox creative have created this great infographic that shows what business blogging means for your business:

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Kenny Withers

I am a blogger, strategist and speaker who works with companies to optimize their online personal and company presence, brand, internet marketing and social media marketing. This blog covers topics related to Social Media, Digital Marketing, Blogging, Twitter, Facebook, YouTube, LinkedIn, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Brand Marketing, and Content Marketing.

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10 Responses

  1. Y Pakud says:

    Many thanks this wonderful write-up.

  2. Shellie Mansfield says:

    Thanks for the great share and keep up the great work. Look forward to more articles.

  3. Alecia Worgan says:

    Great share, thanks for the enlightening article.

  4. Mickey Royston says:

    When I first started my blog, I didn’t see much results. It took a while and dedication to see it finally take off. Keep up the good work.

  5. Muriel Devereaux says:

    I wasn’t too sure about the benefits of blogging, but after reading this blog post, I think I’ll give it a shot.

  6. Nannette McCarthy says:

    Great article, thanks for the good work. I look forward to reading more of your articles in the near future.

  7. Alyce Hillyard says:

    It’s amazing how effective blog marketing continues to be a powerful marketing tool. Great job on the infographic and presentation of the information.

  8. Stefan Neuhaussales says:

    Blogging is a very interesting beast. On one side, you want to make sure your blog isn’t just a journal of your daily meals and activities. On the other side you don’t want to bore people with so much stuff that they can’t digest it. There seems to be a balance when writing good blog posts, and I think you found it. Good Job, I’ll make sure to sign up for your newsletter.

  9. Alisia Foerster says:

    It is surprising that blogs are so effective in marketing and communicating. Although I guess it makes sense when you see every major corporation blogging as well. Keep up the good work!

  10. Theresa StLeon says:

    I found this article very informative and well written. Thanks for putting time and effort into this piece.