Copywriting Cheat Sheet – How to write the best copy for your audience

So you’ve taken my advice and started creating great content. You started by organizing your thoughts and notes and created a killer content calendar. Then, with a lot of care and attention you followed my 5 steps to create dynamic content. You’ve also looked at my social media cheat sheet to see a description of the social media networks including their benefits and limitations and set up accounts that best suit you business needs. Now you’re ready to launch campaigns, and you’re going to take that awesome dynamic content and plaster it across your blog, social media accounts and email campaigns, right? Not necessarily. Social media sites, blogs and email campaigns typically fill a specific purpose or niche. Because social media networks are in constant competition for users, they have created their sites in ways that offer different features to fill .

The diversity between the networks also creates diversity among audiences. For this reason you will need to cater your content to the specific audience you are targeting. Below I have added an infographic titled “Copywriting Cheat Sheet” created by the folks over at Vertical Response that shows how you may need to cater your content depending on it’s purpose. 

Copywriting Cheat Sheet

As you can see on this copywriting cheat sheet, once you have created great content you still need to massage it to fill the needs of a specific medium. Below I have highlighted the key points from the infographic.

Website Copy
Should be:
– Informative
– Action-oriented for leads and customers
– Clear
– Consistent
Should include:
– Important information above the fold
– Features, benefits, experiences
– Keywords
– Links

Blog Copy
Should be:
– Story-based
– Have personality
– Engaging
– Opinionated
Should include:
– Sources
– Shorter sentences
– Links to other posts
– Keywords
– Questions

Facebook Copy
Should be:
– Short
– Shareable
– Action oriented
– Conversational
Should include:
– A question
– A call-to-action
– Images
– Links
– Videos

Twitter Copy
Should be:
– Less than 140 characters
– Friendly
– Personable
Should include:
– Links
– Hashtags
– @replies
– Retweets
– Questions

Instagram Copy
Should be:
– Short
– Contextual
Should include:
– Use hashtags
– Tag location

Pinterest Copy
Should be:
– Contextual
– Friendly
– Descriptive
Should include:
– Headline
– Call-to-action

LinkedIn Copy
Should be:
– Personable
– Professional
– Concise
Should include:
– Shareable information
– Questions
– Links

Email Promo Copy
Should be:
– Enticing
– Impactful
– Concise
– Action oriented
– Clear
– High impact
Should include:
– Call-to-action
– Compelling imagery

Email Newsletter Copy
Should be:
– Personable
– Informative
– Cosistent
– Educational
– Impactful
– Non Salesy
Should include:
– Divided sections
– Short sentences
– Call-to-action

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Kenny Withers

I am a blogger, strategist and speaker who works with companies to optimize their online personal and company presence, brand, internet marketing and social media marketing. This blog covers topics related to Social Media, Digital Marketing, Blogging, Twitter, Facebook, YouTube, LinkedIn, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Brand Marketing, and Content Marketing.

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12 Responses

  1. Miu Miu says:

    Thanks for sharing!

  2. Beverly Hansford says:

    When I first started my social media websites, I wasn’t sure what I was going to say or how I was going to get attention on them. This cheat sheet is a great place to start, so thanks for posting it and sharing it with the community.

  3. Blanche Hort says:

    I’ve been surfing online more than three hours today, yet I rarely find any interesting article like yours. It’s pretty entertaining for me. In my opinion, if all webmasters and bloggers made good content as you did, the web would be much more useful than ever before.
    I couldn’t refrain from commenting, perfectly written!

  4. Iona Toups says:

    This cheat sheet will definitely help put things into perspective, thanks for the great share!

  5. Hollie Bruxner says:

    Content and copy writing is very a very important part of marketing, but I’m not sure I know how to do it right. I’d like to shoot you an e-mail sometime, I’ve got some ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it
    expand over time.

  6. Deg Trontol says:

    Fantastic article post, much thanks again. Really Cool.

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