Backup As A Service – Protecting your valuable data (Infographic)

I’m going to name three companies, and you guess what they have in common. Sony, Home Depot, and Target. Did you guess what they have in common? All three of these companies are part of a long series of data breaches at corporations in the U.S. by hackers seeking customer credit card numbers, user passwords, internal documents and emails.

All three are incredibly powerful enterprises. They were also penetrated by attackers in the past 18 months, and they weren’t the only ones. As you can see in the article by Bloomberg – A quick guide to the worst corporate hack attacks – this is a serious issue that affects both large and small companies across many industries. Cyber attacks, something that once would have sounded like a rejected Bond script, are now an expensive reality of the Digital Millennium that some companies still haven’t accepted. 50% of all targeted cyber-attacks focus on large enterprises, with another 31% of these attacks focusing on businesses under 250 employees. This really makes you wonder, do any of these companies use backup as a service?

Backup As A Service

As high-profile as they are, data breaches are unfortunately only the tip of the iceberg when it comes to the costly problem of data loss and security. Even if company data is protected from malicious hackers, there is no safe haven from fire. What about the intern down the hall who keeps accidentally deleting things on your network? Or what about just a plain old system crash? Also, despite our best efforts to keep hackers at bay, company data is actually more likely to be destroyed by something much less pernicious, but just as expensive.

Just how expensive can an incident of downtime be? Some industry insiders such as SingleHop estimate that it can cost as much as $341,000 US dollars from just a single incident of system downtime, and that’s only counting mission critical-data. Factor this in with the average of 13 incidents of downtime companies face annually and you’re looking at a costly problem. Downtime not only takes extra employee resources to restore a company to its original capacity, but it also takes instrumental time away from potential business opportunities that can cost a company additional revenue.

Keep in mind that beyond the quantifiable losses in the ledgers, data downtime and recovery efforts can damage a company’s internal and external reputation – losses created due to downtime can signal to clients, customers, investors and employees that a business is at best, unprepared, and at worst, reckless with critical information. These perceptual losses can not only further aggravate an already difficult financial situation, but can create damaging long-term problems with trust and reputation that may take years to fully restore.

Thankfully, IT professionals who recognize the risks have plenty of resources to prevent permanent losses. Using a combination of preventative security measures and regular off-site backup can spare both critical and noncritical data from being completely lost from both physical and operational errors. Regular testing and routine backup schedules can ensure that critical data is up-to-date and ready to restore. Keeping key personnel informed on backup protocol can cut down on problems caused by human error.

The below infographic from SingleHop sheds some more light on how much downtime can cost your company. The best offense against data loss and system downtime is a good defense, so as long as preventative measures are taken and maintained, downtime caused by data loss can be mitigated.

Backup As A Service

Infographic provided by

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Kenny Withers

I am a blogger, strategist and speaker who works with companies to optimize their online personal and company presence, brand, internet marketing and social media marketing. This blog covers topics related to Social Media, Digital Marketing, Blogging, Twitter, Facebook, YouTube, LinkedIn, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Brand Marketing, and Content Marketing.

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