3 steps for better conversion optimization – Infographic
The world of online sales can be very bleak. If you are a person who sells on the internet, then you already know that getting traffic to your website can be a big challenge. With so many online vendors, some of which have big budgets for online advertising, competition can be brutal. And, once you have captured their attention, getting them to your website is only the first step. Once on your site, you must keep their attention so they don’t bounce, get them to understand your value proposition, navigate the sales funnel, and complete the sale.
Successful businesses are able to get their customers to the finish lines using strong conversion techniques. But what constitutes a strong conversion rate? There is a lot of debate around the percentage that is considered a strong website conversion rate. That number also varies among industries. One thing that is pretty universally understood, is that no matter how high your conversion rate may be, it is never high enough.
Bryan Eisenberg, a New York Times bestselling author and keynote speaker, summed it up best when he said:
Most websites don’t have a massive traffic problem, however, every website in the world has a conversion problem
In fact, a recent study revealed that only 22% of businesses are satisfied with their conversion rates. So what can you do to improve your conversion optimization? Bellow I have added an infographic, created by Wyzowl and provided by Americommerce, that has some great advice on methods for great conversion optimization:
3 steps for improving conversion optimization
The takeaway from this infographic is that you are not condemned to a low conversion rate till the end of time. There are 3 steps that you can take that will improve your conversion rate.
1. Perform A/B testing on your site
A/B testing is the most used testing method for improving conversion optimization. It involves creating two different variation of your website, and then deploying these versions to your audience at random to make data-driven decisions on which version is most successful.
2. Improve your copy and text
Make your value proposition obvious and clear from the very beginning. Use as little copy as possible, but make it very concise and easy to read. Focus on compelling copy which highlights the benefits of your products or services. Make the site navigation simple, and remove unnecessary steps that a customer needs to take to checkout and buy a product or service.
3. Build trust and remove risk
Make it easy for the customer to trust you by displaying security certificates and trust seals whenever possible (and only if they are accurate). Don’t use fake trust seals, or you will alienate your customers. Provide very clear information about your return policies, warranties, and billing procedures. Make it easy for the customer to trust your product by displaying customer reviews, including both the good and bad ones.
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